Some Useful Website Bounce Rate Facts and Tips
Website bounce rate is defined by Google as each time where you only have a website session composed of a single page. When it comes to reaching your website’s full potential, you should know how important tracking your website bounce rate is. You are only able to attain a higher conversion rate if you keep your visitors on your website for the longest possible time.
If you talk about the average website bounce rate, it is 45%. So, if you are a website owner, you should aim for bounce rates between 40% and 26%.
Below are some methods where your website bounce rates can be reduced.
1) Monitor your load time
You should expect to get a higher bounce rate if it takes a very long time for any website of yours to load. This is because most people cannot focus their attention on just waiting for one site to load while surfing the web. This is the reason why it is your responsibility to make sure that your website is optimized. You can do this by reducing your file sizes so that your load speed is increased.
Try utilizing NXPowerLite Coupon. This is a type of file compression tool that lets your files be optimized. This, in turn, improves your load time and thus decreases your bounce rate. You can also try checking the AJAX tool. This tool is capable of loading your web page faster because they enable third party content to load slowly in the background.
2) Make sure that your website is easy to navigate
You should know that your website design plays a significant role. Despite your website having flashy page effects and themes, the regular website viewer is only accustomed to viewing web pages in a particular way.
Website visitors are more after easy navigation of your website, this is why your menu should be placed on top of your website. Always remember that a lot of visitors can just access various pages on one website, and this could not be yours. This is why it is important that you give your visitors an easy way to know where they should proceed by utilizing internal linking methods.
3) Never go for popups
Yes, to a certain level, popups may be viewed as beneficial, but oftentimes, they just create a negative impact on the entire website experience of the user.
According to one study in 2013, it was shown that 70% of people do not like the idea of popups in websites.
If you cannot do away with popups, it will be better to do it in adequate amounts. You can now take advantage of plugins in the market that only let you show popups on a certain period of time or everytime a website visitor decides to leave your website.
Popups are really useless when it comes to marketing your product, they just even increase your bounce rates.
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