UX And CX When a customer and a company’s product or services interact, the result is the user experience. Customer experience, on the other hand, is when the client becomes a regular user of the product. In customer experience, there are three processes namely: the customer and product/service interaction, the shopping environment and the customer journey Customer experience starts when a person first involves themselves in the product/service offered a company that they are interested in. Most of the times, the first time a person interacts with a product is during advertisement. A company would, therefore, strive to impress the prospective clients. This may lead to someone wanting to visit the sellers of the product by themselves. A staff that serves the customers with the company’s product should be highly ethical and professional. Customer experience management succeeds the initial user experience and aims to keep the client for future transactions. One can get by this when the company asks about the view of the product by their users. On doing so, the company then uses the resultant feedback and poll results to reach conclusions of making the product better. This activity also strengthens the relationship with the customer.
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A customer journey is developed when there is a drawing of a map showing how the customer has been using the company’s product/service. This makes the company personally relate with the clients while using the product. A company will recognize the critics and strive to make things smooth.
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The retail environment of the organization needs to be conducive for users and customers. This results to good customer experience. To benefit both users and companies, customer experience improvement programs are put in place to serve that purpose. Even though a customer’s needs is put first, an organization also benefits from the interaction with their customers and users. A good user and customer experience ensures a wide market of the company. A company would, therefore, employ customer experience strategy with the aid of a strategist in customer experience. Strategizing aids in getting high user experience performance in the long run for a long period of time. One can test user experience in a respective lab. A good user experience is most likely followed by a good customer experience journey. User and customer experience are the basis of the excellency of the company as compared to their rivals in the market. Customer experience consultants offer services that would help a company to have good user and customer experience. The work of the consultants is to make the products enticing to the users and other non-users, therefore, attracting them. Good results follow suit when all these is achieved.
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