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What’s the Buzz with Google Penguin 4.0?

Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google’s core ranking algorithm now includes Penguin. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.

Penguin has become granular which means that if there is possible spam in your site then its rankings will be affected; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.

How will this affect SEO specialists and website owners?

If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Here are some of these observations.

One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.

Another indicator is a decrease in sales, conversions and click-through rate.

If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.

If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what’s happened to your site’s performance. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

Another penalty indicator is if some of your internal pages start to rank higher than the pages that you have optimized, you should check whether or not your website has been penalized. It is not good for wrong pages to have a good rank in search results pages. You want to give the best search results to your targeted audience to convince them to visit your site. Don’t expect customer to stay in your pages if they are not optimized.

If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.

If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.

The aim of the Google update is so that the user’s search experience is improved. With these updates, SEO specialists and website owners are encouraged to change the way they work and eliminate the use of black hat SEO techniques.

Below are some benefits that Penguin 4.0 gives to SEO.

Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.

While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.

Penguin 4.0 update is believed to be a win-win game. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. Users will be able to appreciate SERP more.

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