A Guide to the Google Penguin Update
The first time Google introduced Penguin was way back in April 2012, in efforts of better catching websites that are considered to spam its search results. This is in particular to those that are buying links or getting them via link networks that are primarily designed to boost rankings in Google. But few years had passed and several updates were done to Penguin and now come the newest update which is Penguin 4.0, announced on September 23. There are many SEO experts who believe that this update is going to be a boon for SEO companies that do legitimate SEO strategies.
As a matter of fact, there are quite a number of reasons to why many people are so excited with the new Penguin update.
Number 1. Algorithm devalues links instead of punishing websites – rather than penalizing the entire website, this new Penguin version is devaluing spam links. When Penguin was first launched, it’s punitive in nature. Simply put, the entire site will be demoted in search without any clear instruction or explanation to how it can be recovered, if it was affected.
Due to the harshness of Penguin coupled with misinformation that surrounds the algorithm at the same time, it creates contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 as well as its demotion versus devalue approach, it’s a major upgrade and aiming to boost relationship between Google and various website owners.
Number 2. Penguin is baked to core algorithm of Google – because of this, it has become possible for Google to deliver real-time update. Having said that, Penguin’s data is refreshed in real time, which makes changes become visible and faster that usually take effect shortly after a site is re-index and re-crawl. With the update applied to Penguin, it puts Google in a better position of evaluating links faster. Meaning, no more waiting time for Penguin updates or refreshes just to recover.
Number 3. Penguin 4.0 brings SEO closer to real marketing – it provided immediate rewards for legitimate practices as spam is devalued a lot more efficiently, thanks to the improvements made to Penguin update. This shift pushes the SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. On the other hand, there are some shady companies and individuals that are claiming to be SEOs while what they do is only providing spammy services.
New Penguin update is without a doubt another challenge for the unscrupulous agencies as websites that are propped to be spam would be devalued, providing better gains for those who secure links legitimately.
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