As being a small business owner, creating a website for your store is only a part of the process of establishing your presence online. Without a doubt, SEO services is a vital part of the puzzle and many websites that get the highest rankings from search engines have the tendency to get organic traffic the most.
Small businesses however do not have much budget and time to concentrate on their advertising issues and instead, they are opting to rely on SEO companies to do the job on their behalf. To be sure that you’re working with the right service provider on the other hand, the basics of hiring such company for your business must be taken into mind all the time.
Number 1. Watch out for SEO companies specializing for small businesses – such service providers have confidence and also, long years of experience to operate in the niche area. They will be using legitimate white hat SEO in order to revamp or set up a website. And one of the techniques that they will be using is posting short articles that are relevant to your topic instead of having a one long article.
You may not believe it but, compared to shorter articles, those that have long pages have the tendency to get lower weight and value by search engines. Many viewers mostly don’t have enough time reading the whole content of the article or may lose interest while in the process.
Number 2. Optimize your website to improve visitor experience – when doing SEO marketing, this is a very important consideration to make. Of course, you want your first time visitors and return visitors as well to stay on your page for long period of time. Aside from the fact that this is known to boost traffic and sales of your website, this at the same time can make search engines rank it higher.
Number 3. Use header tags correctly – search engines use headers in an effort to rank websites and for this, it will be a very smart move of you to use H1 or H2 in your internet marketing efforts. Consider to visit the site of your competitors and see their source codes and even tags. By doing so, you can at least see a part of their SEO techniques including keywords, tags used, headers and so on.
Number 4. Commenting and authoring a blog – one simple way to make your profile known in a related or specific niche is to be active in the online community. As a matter of fact, this at the same time is deemed as a practical search engine marketing.
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